Community Engagement: - Develop and implement strategies to engage with local communities, farmers, and relevant stakeholders.
- Build and maintain strong relationships with community leaders, agricultural organizations, and influencers.
Field Agent Management - Identify, engage, and recruit field agents (GROW Ambassadors) as part of the GROW project execution
- Manage the day-to-day itinerary, schedule, and performance for the GROW ambassadors to deliver set targets and KPIs
- Agribusiness acquisition and digitization through the GROW Ambassadors team
Below-the-Line (BTL) Branding & PR - Create and execute BTL branding campaigns to enhance brand visibility and recognition in the target market.
- Collaborate with the marketing team to ensure BTL activities align with overall branding and communication strategies.
- Maintain a relationship and network of media partnerships to support local PR and brand promotion activities (radio, TV, online/digital, etc)
Event Planning and Execution: - Plan, coordinate, and execute on-the-ground events, workshops, and product demonstrations to showcase our agri-tech solutions, build our brand awareness, and generate high-quality leads for our business streams
- Manage logistics, budgeting, and post-event evaluations to measure the success of each event.
- Develop and maintain an annual events calendar that includes important milestones, such as sponsorship and production deadlines
- Improve or create a new process and system for tracking and executing events flawlessly and implement process controls to improve coordination across departments
- Lead community activation events and initiatives to generate viable leads for the regional commercial teams and drive traffic to our partner shops. These include festivals and market entry activation events
- Manage event logistics, including onsite booth installment and compliance with regulations
- Manage relationships with vendors for exhibiting, marketing materials, catering, entertainment, transportation, etc., and ensure all event elements are executed on time, accurately, and cost-effectively
Collateral Development: - Work closely with the creative team to develop BTL marketing collateral, including brochures, flyers, and promotional materials.
- Partner with internal clients on budget maintenance process, including vendor contracts, POs, invoices, tracking, and reconciliation
- Ensure consistency in messaging and branding across all BTL materials.
- Build processes to scale events resources and activities
- Monitor our competitors’ activities and marketing materials online and offline
- Lead the selection process of vendors for the production and branding of a wide variety of marketing materials
- Own the Marketing Warehouse and take care and responsibility for all our assets
- Manage and grow a high-performing BTL, production, and events team
Market Research: - Conduct market research to identify new opportunities for BTL marketing initiatives.
- Stay informed about industry trends and competitor activities in the agricultural technology sector.
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